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Influence of romantic comedies on young adults'perception of relationships
Koníčková, Veronika ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
The diploma thesis "Influence of romantic comedies on young adults' perception of relationships" focuses on the effect of the consumption of romantic comedies. The goal of the thesis is to whether a correlation exists between the consumption of romantic comedies and young adults' attitudes towards romantic relationships, including their opinions, ideas, expectations, and relationship behavior. The theoretical section introduces romantic comedies as a movie genre. It presents the history of the genre, key practices and approaches, and typical characteristics. The work further describes how audio-visual media can potentially influence the audience, presents major theoretic approaches to audience research, and summarizes current knowledge and results in the field of the influence of romantic comedies. The following practical section shows the process and results of the research, which was done using a mixed approach including mainly interviews with young adults. In contrast to previous research, this work emphasized a gender-equal research sample to describe the influence on men as well, even though they are not the primary target group. The interviews focused on different aspects of romantic comedies' consumption, respondents' attitudes toward real romantic relationships, their belief in romantic...
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Influence of romantic comedies on young adults'perception of relationships
Koníčková, Veronika ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
The diploma thesis "Influence of romantic comedies on young adults' perception of relationships" focuses on the effect of the consumption of romantic comedies. The goal of the thesis is to whether a correlation exists between the consumption of romantic comedies and young adults' attitudes towards romantic relationships, including their opinions, ideas, expectations, and relationship behavior. The theoretical section introduces romantic comedies as a movie genre. It presents the history of the genre, key practices and approaches, and typical characteristics. The work further describes how audio-visual media can potentially influence the audience, presents major theoretic approaches to audience research, and summarizes current knowledge and results in the field of the influence of romantic comedies. The following practical section shows the process and results of the research, which was done using a mixed approach including mainly interviews with young adults. In contrast to previous research, this work emphasized a gender-equal research sample to describe the influence on men as well, even though they are not the primary target group. The interviews focused on different aspects of romantic comedies' consumption, respondents' attitudes toward real romantic relationships, their belief in romantic...
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Analysis of the Czech Media Market in 2009-Constructing the Audience for Sale
Bražinová, Michaela ; Köppl, Daniel (advisor) ; Vojtěchovská, Martina (referee)
Diploma thesis "Analysis of the Czech Media Market in 2009 - Constructing the Audience for Sale" aims to describe what kind of information do the Czech non- expert media use when constructing their audience for sale most often, what are the sources of such information and methods used for gathering them, and to what extent are those information, and the constructs themselves, verifiable, credible and relevant. Content analysis of publicly accessible materials the media provide about their audiences will be applied. In the first part of the diploma thesis we will define the audience within the media studies discourse and from the perspective of the advertisers. We will also apply the theory of social construction of reality to describe the process of the construction of the audience for sale. Brief overview of reported media audience characteristics and research and shielding institutions in the Czech Republic will follow. In the last part of the diploma thesis we will summarize the findings from the analysis and apply them on the prediction of the future development of the construction of the audience for sale. Complete list of media included in the analysis as well as raw data can be found in the appendix.
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Research of the cult series Sex and the City perceived influence of its female spectators
Houlíková, Martina ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
A large number of professional articles or academic works have been written about the series Sex in the City, but none of them directly dealt with the impact of the series on their fans. From an empirical point of view, the diploma thesis Research of the Perception of the Influence of the Cult Series HBO Sex in the City on its Viewers is a qualitative analysis. It is examined opinions of the series' viewers on various aspects of the series and also their motivation to watch such media content are examined through in-depth interviews. In the qualitative analysis, the author focuses mainly on the phenomena such as gender stereotyping, consumer lifestyle (product placement in the series) or, for instance, the postfeminist tone of the series itself. The inspiration for this thesis was the work of Ien Ang, who also focused on fans of the cult series Dallas in her researches and tried to interpret the success of this phenomenon through qualitative research.
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New Media and Theatre Audiences
Zavřelová, Eva ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
This diploma master thesis deals with the use of new media and implementation of current online communication trends in the czech theatre environment.
The first part defines most important terms and describes the features of the main platforms in online communication. Than follows a comparative analysis of the social media communication of five czech theatres - Jihočeské divadlo in České Budějovice, Slovácké divadlo in Uherské Hradiště, Městské divadlo Zlín, Moravské divadlo in Olomouc and Klicperovo divadlo in Hradec Králové.
The next part presents the results of the online survey, which was carried out in cooperation with one of the analyzed theatres, Jihočeské divadlo. This research focused on online audience and their online and offline participation. Based on the research, some recomendations for the communication strategy of Jihočeské divadlo were formulated.
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Construction of the imagination of the First republic from the point of view of two generations explained by an example of the czech TV series "First republic"
Hložková, Dominika ; Baslarová, Iva (advisor) ; Reifová, Irena (referee)
The diploma thesis "Construction of the imagination of the first republic era from the point of view of two generations explained by an example of the Czech TV series První republika" focuses on the mechanisms in which the TV series co-constructs the audience perception of the given era. The series was broadcasted from January 2014 untill June 2014 on the Czech Televisions program. The thesis aims to show how the younger generations of TV viewers construct the period in which they did not live through their consuming of media content. This is compared with the old-timers who could compare their own experience with the series. The audiences of both generations are equally scrutinized and consequently compared. The theoretical part introduces the theses about social and media construction of reality accompanied by audience cultivation theories. The final analysis of the acquired data is based on these theories but it aims to invent a new hypothesis. The subject matter of the research part is analysed by the qualitative method of the grounded theory as Strauss and Glaser understand it. For the questioning the semistructured and group interviews were used .
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Audience research: usage of media during maternal/paternal leave
Veličková, Markéta ; Baslarová, Iva (advisor) ; Vochocová, Lenka (referee)
A media policy on maternity leave is the subject matter of the thesis, which presents the results of a qualitative research of an audience by the grounded theory method. The analysis of various causes, conditions, contexts, strategies and consequences of media policies of individual speakers is based on the use of semi-structured interviews. The media usage on maternity leave is a complex of attitudes not only of the mother but also of the father who can be in agreement with his partner in one household but in conflict in another household. Influences of parents childhood or of the nearest neighborhood is continuously reflected in individual strategies of the media policy. A professional status of the mother and her needs offered by the media also plays a significant role. Last but not least, there is a conflict between mothers` own comfort when the media take over the role of a nanny and are a vital member of the household, and a childcare when the mother more or less regulates the role of the media in the early years of a child's life on the basis of her own experience, in other words to a reasonable degree.
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